Pay Per Click Arbitrage

Let's for argument sake say that you have a web page of home based business ideas.

The articles on the page explain exactly how to make money with various home based business ideas. Now, let's also say that the Google Adsense ads that appear on your page collect as much as 30 cents for one click, maybe more. Okay, the problem you're having is not getting people to click on the Google Adsense ads but simply getting people to go to your site in the first place. This is where pay per click arbitrage comes in.

Getting traffic to your website

What you do is go to another search engine PPC (Pay per click) site, say Miva. You open an account there and set up something similar to a Google Adwords campaign where you are paying so much per click for every person who sees your ad and clicks on it. Now, a site like Miva, because they don't have as much traffic, is going to be cheaper to advertise on than a site like Google. So it may only cost you 5 cents per click to get somebody to your page. This is where the Pay per click arbitrage part comes in.

Once they arrive at your page, the first thing they are going to see is your Google Adsense ads. If they click on one of those ads, guess what happens? You probably get paid about 30 cents for that click. You've spent 5 cents, you make 30 cents, your net profit is 25 cents for that click. That is how pay per click arbitrage helps you make money with Google Adsense. Obviously, we have simplified this process.

Using pay per click arbitrage is actually a lot more complicated than this. There are many software to help you run a successful pay per click arbitrage campaign.

You need to properly research keywords, word your ads just right, set up your page a certain way, not only content wise but in respect to how you set up your Adsense ads and you also need to understand that not everybody who goes to your site is going to click on an Adsense ad. This is why you need to have other possible sources of income on the page, otherwise you're libel to lose money.